A range of logos and marks from over the years. Some used commercially, some not.
Stationery and identity for myself as a designer. I have designed this around the things that influence me in design and life in general. I prefer to keep design minimalistic but always make sure it serves its purpose.
Survival - A set of three screen prints by Adam Wouldes.
Displaying three key modern day items that would be essential to surviving without the luxuries we take for granted everyday. One colour screen prints to expand on the idea of the simplicity in the items.
Identity including logo and stationery elements design for Laura Sargisson, a videographer based in Auckland.
White foiled recycled coaster board business cards.
Looking at characters as a vector shape rather than a letter and exploring the ways in which they relate to each other. I focused on black and white to create a high contrast set of posters that display the typeface as a piece of artwork rather than just a everyday font.
Don't Tell New York is a lifestyle brand crafter in New Zealand.
I was approached to create a modern, yet classy identity for the company, that suits the founders attitudes and tastes. Elements include art direction, photography, branding, stationery, website and marketing.
This project is ongoing and will be updated regularly.
Working for Onfire Design to create the identity and stationery for Giles Luncheonette, a refreshing new cafe to the Britomart area of Auckland.
Kelly Brown approached me with the hope of refreshing the dated and tired branding they currently had. We came up with the tagline 'Window Furnishings' to give more direction to the brand and developed a refreshing, bright and more direct identity.
The new logo is used across all stationery, vehicles and a new website to come soon.
Designed for Gilmours/Foodstuffs for the 2014 Fine Food Exhibition in Auckland through Icky Communications.
Architects face the challenge of creating something new that will correspond with an already existing space. Every structure serves a purpose, but when built, how do these structures represent their original intent and how do they relate to their surroundings? Surrounding influence looks at the way in which structures have been designed to represent their purpose, and how they relate to previous surroundings.
This project consists of two perfect bound books, one being a research document and the other a final portfolio.
View the full finish products through
Laser engraved skateboard deck with gold leaf detail. Designed around a modern take on the day of the dead celebrations that take place on the 1st and 2nd of November. the celebrations are to remember friends and family who have passed away. The main focus is on the "good" in the lives of those who have passed, remembering particularly the fun times that were had.
Working at Onfire Design, Auckland.
What better accompaniment to the Christmas Ham than a good smear of festive mustard? For the 2013 Christmas Season and to show our appreciation to clients for another great year, Onfire Design created a rustic gift box containing a series of three mustards telling the history of this delicious condiment. Building on the concept of “A not entirely accurate history of mustard” we developed three separate labels to correspond to the Hot English, French Dijon and Roman Honey varieties. Carefully crafted illustrations of Spud, our canine Client Services Director, helped to convey Mustard's history in a lighthearted manor.
Are we consuming more and more images and video via internet, mobile phone, and TV, this will be your chance to focus on and image based outcome. Your graphic challenge will be to make a 9 second movie, or equivalent, to promote yourself in a distinct way. You will demonstrate good quality design thinking in developing and presenting a relavent and accurate storyboard for promoting yourself.
Final University Paper Auckland University of Technology
People cafe is a fictional project for a cafe based on the culture of Auckland city I feel are most relevant to myself.
The project was featured on the following;
You can view the full project including all stationery and identity here.
I have learnt to appreciate the Aesthetic qualities of a city whilst everything else continues around me. Urban Aesthetic // Auckland City looks at the way in which design influences every day life and how some people simply pass it by. This video shows my personal view of the city, portrayed by a combination of visual effects and colour correction to show the street aesthetic and urban culture of Auckland.
Filmed at 59.94fps with a Canon 7d
Edited with Adobe After Effects CS5
Colour Correction Final Cut Pro x
Composed with Final Cut Pro x
Slow motion effects created with Twixtor
Rain made with Trapcode Particular and Trapcode Form Plug-ins
Lenses used: Canon EFS 15-85 mm, Canon 10-22 mm
Music by Glasser - Tremel (Jamie XX remix) 
© Adam Wouldes 2011
For Academic Purposes